Advertising Planning, Implementation & control (Record no. 2421)

MARC details
000 -LEADER
fixed length control field 00487nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220830131741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0538195908
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 699.111
Item number NYL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Nylen, David W.
245 ## - TITLE STATEMENT
Title Advertising Planning, Implementation & control
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Cincinnati
Name of publisher South western publisher
Year of publication 1986AD
300 ## - PHYSICAL DESCRIPTION
Number of Pages 700p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Ratna Rajyalaxmi Campus Ratna Rajyalaxmi Campus General Section 30/08/2022 Purchase 699.111 NYL 1986AD 007825 Books