The Advertising Handbook (Record no. 219)

MARC details
000 -LEADER
fixed length control field 00455nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180628153338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180320b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8172247400
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number DEN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Dennison, Dell
245 ## - TITLE STATEMENT
Title The Advertising Handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mumbai
Name of publisher Jaico publishing house
Year of publication 1999
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv,310p.;ill
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
General subdivision Newspaper adverting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Ratna Rajyalaxmi Campus Ratna Rajyalaxmi Campus General Section 20/03/2018 purchase 659.1 DEN 1999 000400 Books