Advertising Principles , Problems and Cases (Record no. 1305)

MARC details
000 -LEADER
fixed length control field 00432nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220215112316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220215b |||||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number DIR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Dirksen Charles J., Kroeger Arthur & Nicosia Francesco M.
245 ## - TITLE STATEMENT
Title Advertising Principles , Problems and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Homewood
Name of publisher Richard D Irwin Inc
Year of publication 1978
300 ## - PHYSICAL DESCRIPTION
Number of Pages 690p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Ratna Rajyalaxmi Campus Ratna Rajyalaxmi Campus General Section 15/02/2022 Purchase 659.1 DIR1978 003986 Books