Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 5th ed. - Belmont : Wadsworth Publishing Company, 1997. - 498 p.
Includes appendix, glossary and index.
9780534244743
Scientific method
Research methods--JMC
302.23072 / WIM 1997
Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 5th ed. - Belmont : Wadsworth Publishing Company, 1997. - 498 p.
Includes appendix, glossary and index.
9780534244743
Scientific method
Research methods--JMC
302.23072 / WIM 1997